Two Congressmen from California, who co-chair the Congressional Wine
Caucus, had a great idea – and a dilemma. The great idea of
Representative George Radanovich (19th, Mariposa) and Representative
Mike Thompson (1st, Napa and Northwest California) was to educate their
fellow Congressmen on the importance of the wine industry of the United
States by sponsoring Wine Days on Capitol Hill supported by individual
states. The dilemma these two Master Knights of the KOV faced
was: (1) which state should go first and (2) who do you
call? The ghost busters? NO, you call Supreme Knight Gordon
Murchie of the Nation’s Capital Chapter of the Knights of the Vine!
Gordon quickly recognized this would be a test: if the Wine Day
succeeded other states would be asked to do the same; if it failed the
blame would only fall on Virginia and its wineries. As the
President of the Vinifera Wine Growers Association and the Executive
Director of the Virginia Wineries Association, Gordon quickly lined up
broad-based support from the Virginia government, the Virginia wine
industry, and the Virginia agricultural community. This support
was crucial.
Initial planning meetings in March, (on a very short time-schedule)
with the staffs of the two Congressmen included representatives of the
Virginia Tourist Corporation, the agricultural community, the Virginia
wine industry, allied business, and the Knights of the Vine.
Quickly, it was established that the very short timeframe in the
initial proposal could not be met. Alternative dates were
suggested and, subsequently, June 17 was selected because it worked for
the Congressmen and the availability of scarce Congressional rooms
suitable for receptions and special events. (Little did we know
the rooms we would eventually have!) The major effort was to line up
appropriate support in the Senate and the House.
Supreme Knight Murchie requested the support of a member of the staff
of Senator John Warner, a very senior Senator. This staff member
has a vineyard in Virginia, and she enlisted Senator Warner’s
support. What was also vital, she arraigned to have the luncheon
in the Senate Armed Services Sub-Committee Room – on the other side of
the Hill – and a more elegant room than initially planned.
In a subsequent meeting at Breaux Vineyards in Virginia, a number of
the players discussed the scope and financing of this venture.
The Vinifera Wine Growers Association and Virginia Wineries Association
pledged most of the funds with the KOV and the State
contributing. At that meeting, Senator George Allen sent a
representative who, at the end of the meeting, obtained Senator Allen’s
support and his commitment to join the Congressional Wine Caucus, which
now boasts 250 Representatives and Senators as members.
The rest, as one says, is history. When Representative Bob
Gooodlatte of Virginia, Chairman of the House Agriculture
Committee, learned of the proposal he immediately joined as a sponsor
and suggested that the evening wine tasting reception of award-winning
Virginia wines and an elegant buffet of Virginia ham and other
delicacies be held in the House Agriculture Committee room – a far
larger room than initially planned.
June 17 was a dreary day with on and off showers. But, bumping
into General Washington,
1 then accompanying him in a stroll
on Capitol Hill and into the Senate Office Building, was an unexpected
surprise. He wore gentlemen’s attire, not his uniform with
sword. He explained that the only time he addressed Congress he
wore his uniform and sword, but he was so disgusted by the ridiculous
debate by the lawyers in Congress that he never addressed them again.
However, General Washington stated he was willing go on Capitol Hill,
once again, to express his view on the importance of Vines and Wines in
Virginia and in America. Walking through the corridors of the
Senate building with General Washington, and observing the wide range
of expressions on the faces of Senate staffers, was a delightful
experience.
As the luncheon commenced, with Mr. Murchie serving as the Master of
Ceremony, it became apparent that Senator Warner would be late. General
Washington, of course, was asked to take charge. The attendees,
that included numerous Congressmen, key staffers, ranking state
officials, winery owners, agricultural representatives, and members of
the KOV, were delighted by the General’s comments. After these
comments, Virginia Governor Warner emphasized his support for Virginia
wineries. Senator Allen followed with supporting the Virginia
Wine industry and agriculture in general.
Senator Warner roiled the attendees with various comments. He
reminisced when someone accused him of being of “gentleman farmer”, to
which he replied, “All farmers in Virginia are gentlemen.” When
it was pointed out that we had a female winery owner, he quickly
stated, “All farmers in Virginia are gentlemen or ladies.”
Representatives Radanovich and Thompson spoke on importance of wines
and vines in this nation. Representative Goodlatte followed speaking on
the importance of agriculture in America and the importance of wines
and vines in this nation. Also interesting, the senior executives
of virtually all the various wine interest groups with national
representation attended the luncheon, including the newly appointed
President and CEO of Wine Institute, Mr. Robert (Bobby) Koch, and
President of WineAmerica, David Sloane.
In all, this luncheon was a tremendous testament of the support for the
wine industry that Supreme Knight Gordon Murchie was able to establish.
After the luncheon the representatives of the Virginia wineries and
consumers met with various Representatives of the Virginia
delegation. The basic issues included removal of burdensome taxes
that produce little revenue for the government, eliminate estate taxes
that are burdensome to family owned wineries, and removal of obsolete
regulations that prevent the free flow of wine.
But the best was yet to come: The guards at the Longwood House
Office Building were stunned as members the Cadre of the Nation’s
Capital Chapter of the KOV in full uniform approached them to pass
security. Our mascot knight was a delight. But when we
requested if we could bring in the halberds and sword, they said no!
The purpose of this was to have a major Knights of the Vine presence in
pouring and discussing wines during the evening reception for members
of Congress and their staffs. Representative Goodlatte arranged
the use of the House Agriculture Committee room. We were
cautioned to expect 100 to 150. Over 400 Congressmen and members
of their staff attended the evening reception. Although
enormously hectic, by every measure this event was a great
success. Also stunning was the number of the attendees who where
familiar with wines and Virginia wines.
The entire day-long event was so successful that some members of
Congress have proposed that we do it again next year. But,
perhaps, next year some other state would wish to equal or exceed the
humble efforts we made representing the wines of the Commonwealth of
Virginia.
After the evening reception, several of the Cadre walked across Capitol
Hill, in full uniform. They were consistently exposed to flashing
light bulbs. When asked what we were doing we responded:
“We are educating members of Congress on the beauty and complexity of
the wines and vines of America.” The theme of this story
is: if you have a dilemma concerning wines, even if you are in
the corridors of power on Capitol Hill, don’t call ghost busters, call
a Supreme Knight or Supreme Lady of the Brotherhood of the Knights of
the Vine.
Endnote:
1 Mr. William Sommerfield has portrayed General Washington
for the past 15 years at Mount Vernon and at other events throughout
the East Coast.